Thursday, September 15, 2016

Mobile Apps Represent 75% of All Mobile Minutes of Usage

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source: comScore data, Business Insider graphic
Over the past three years, total digital media time spent by U.S. mobile users has grown 53 percent, driven mostly by mobile apps and, to a lesser extent, mobile web. Interaction with mobile apps now represents nearly 60 percent of total time spent with media content.

Desktop usage has actually declined by 11 percent, according to ComScore.

Smartphone apps alone now account for nearly half of all digital media time and 75 percent of minutes of mobile usage in total.



source: ComScore


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